Something new is going to market, and it has a date on it.
For new products, services, collections, and partnerships, with the learning built in so the next launch starts further ahead than this one did.
There’s momentum inside the building. The product is real, the collection is ready, the partnership is signed, and now it has to land outside the building, with customers, distributors and other partners and a market that doesn’t yet know it should care.
Most launches don’t fail because the product is bad. They fail because the activity spikes, gets a decent first week, and then nothing carries forward. There’s no clear read on what worked and no system feeding the next launch. A launch that succeeds without anyone understanding why is almost as expensive as one that doesn’t.
The Launch Sprint is built to take this off the table, so the launch carries you into the next one rather than draining the budget for it.
How do we make this launch land, and make sure what we learn compounds into the next one?
Who this is for Founders and marketing leaders with momentum behind a launch and pressure to make it count externally. Often with a launch date already published and a launch brief that hasn't been written.
Our Process
The launch is scoped to hit the window, with the learning architecture in place from day one, so each launch starts further ahead than the one before.
- 01
Position
Place the new offering inside your existing brand story. Build the activation strategy across owned, paid, and partner channels, with the measurement and learning framework set up before launch day.
- 02
Launch
Take it to market across the channels that matter for this window, with distribution or partner support where the launch depends on it. Scale what's working, fast, while the window is still open.
- 03
Compound
Performance data, message learnings, and audience signals get captured in systems your team keeps. By the next launch, the team starts further ahead than they did this time.
Launch Sprint
A fixed-fee sprint scoped to the launch window, with the measurement and learning framework in place before launch day.
- Go-to-market plan for the new offering, positioned inside your existing brand story
- Channel and activation strategy across owned, paid, and partner
- Retail or partner channel support where relevant
- Measurement and learning framework, built before launch
- Post-launch performance read-out and forward planning brief
A launch plan your team can execute confidently, with the measurement architecture and learning capture system already running before launch day. By the time the campaign goes live, the infrastructure to know what's working is in place.
Launch learnings get captured in infrastructure rather than left in people’s heads. Category analysis shows where the launch should aim, reporting your team owns shows what it actually hit, and audience signals carry forward so the next launch starts smarter.
The data, the analysis logic, and the playbook the launch produced all stay in your hands. None of it belongs to us.
We were looking for someone to help develop and execute a strategy and over time coach our team to implement it ourselves. Fraser was the best part - he is really experienced, very knowledgeable, calm and a great person to collaborate with.
Got a launch on the calendar?
The earlier the conversation, the more the launch can carry. A 30-minute call to talk through the launch, the brand, and the system around it.
Book a 30-minute call