What We Do

Strategy and execution, connected. In most marketing and growth setups, the thinking happens in one place and the doing happens in another. Somewhere in between, the intent gets lost. We keep those things together. Not by doing it all for you, but by working with you to build the marketing intelligence your team needs: clearer decisions, stronger capabilities, and results that compound over time.

Four ways we engage

Most of our work starts at a moment of transition. Four of them, specifically.

Market Entry

Market entry strategy for brands moving into new markets, channels, or categories. Demand mapping, GTM planning, channel strategy. Evidence before spend.

Entry offer Market Entry Sprint

Product Launch

Product launch strategy for new products, services, collections, and partnerships. Activation, measurement, and learning built before launch day, not bolted on after.

Entry offer Launch Sprint

Growth Diagnostic

A fixed-price marketing diagnostic for brands where growth has stalled. Channel audit, market analysis, prioritised path forward.

Entry offer Growth Diagnostic

Marketing & Digital Leadership

Senior marketing and digital leadership for scaling NZ and AU brands. Build a lean, capable internal function that's embedded with your team, not handed to an agency.

Entry offer Capability Review

The differentiator

The intelligence layer

Underneath all four sits the thing that makes our work different: intelligence your team owns. Market and competitor analysis, including our Share of Search methodology. Reporting that connects marketing performance to business outcomes. And custom AI tooling built on your data and your context — insight tools your team uses for forward planning long after a project ends.

Agencies rent you their dashboard and take it with them when they leave. We build the infrastructure inside your business, then teach your team to run it.

We’re Claude Partners and can help your business adopt new methodologies, find ways to streamline and automate repetitive tasks, and augment your existing team’s expertise and knowledge. Get in touch if you’re keen to explore this.

How engagements evolve

Every door starts with a fixed-price Sprint. From there, most engagements evolve into an ongoing partnership, and end with capability handed to your team.

Strategic Sprint

A focused 2-4 week engagement to tackle a specific challenge or opportunity. Whether it's a positioning sprint, a media audit, or a market entry plan, we work intensively alongside your team to reach clarity quickly.

Ongoing Partnership

Monthly strategic advisory and/or media management, scaled to your stage. Strategy and execution integrated rather than split across separate retainers. A senior marketing partner sitting alongside your team without the full-time overhead.

Capability Building

Workshops, coaching, and hands-on training to develop your team's strategic marketing capabilities. We transfer the knowledge and the tools, then step back. Designed for organisations investing in long-term independence.

The toolkit

The capabilities we draw from in delivery — applied through whichever door fits your situation.

Market Intelligence & Analysis Understand your market landscape, identify opportunities, and make decisions backed by evidence rather than assumptions.
Customer Segmentation Define and prioritise your most valuable customer segments so you're focusing resources where they'll have the greatest impact.
Brand Positioning Define what makes you different and why it matters. Develop a positioning that resonates with your audience and gives you a genuine point of difference in the market.
Competitive Intelligence Understand where you sit relative to the competition, and where the opportunities are that others aren't addressing.
Go-to-Market Strategy Launch products and enter new markets with confidence. We build the roadmap from strategy through to execution, together with the people who'll be running it.
Digital Strategy Align your digital presence with your business goals. From channels to content to conversion, built as something your team can understand and manage over time.
Business Planning Translate strategic vision into actionable plans with clear priorities, milestones, and measurable outcomes.
Marketing Tech & AI Tooling The marketing technology landscape is being reshaped by AI. We help you cut through the noise — identifying the tools, workflows, and AI integrations that will make a genuine difference to your operations. From AI-assisted reporting and campaign architecture to workflow automation using tools like Claude, we build systems your team can understand, manage, and evolve.
SEO & Search Strategy Technical SEO, organic search, and generative engine optimisation. Built for long-term compounding results as search evolves toward AI-powered discovery — including AI Overviews, conversational search, and generative engine optimisation (GEO).
Digital Advertising Strategic planning and hands-on management across Google, Meta, LinkedIn, and beyond. Built around your business objectives, not channel defaults.
Media Planning & Buying Finding the right audiences in the right places at the right cost. Grounded in data and aligned to your growth priorities.
LinkedIn & B2B Marketing B2B marketing and account-based strategies for professional audiences. Particularly suited to businesses selling into considered, longer-cycle markets.
Content Strategy Content planned around what your audience actually needs, not just what's easiest to produce. Strategic, purposeful, and connected to your broader positioning.
Measurement & Reporting Reporting that connects marketing performance to business outcomes. Clear insights and practical recommendations, with a focus on building your team's ability to read and act on the data themselves.

Not sure which door is yours?

Most conversations start without a fully formed brief. We'll talk through where you are and figure out the right approach together.

Let's Talk