What We Worked On Together
We built a competitive intelligence infrastructure that didn’t exist before: Share of Search tracking against key competitors, real-time positioning analysis, and a framework the team could use to make decisions about where to focus across markets.
From there, we coordinated campaigns across very different contexts. Australian retail, New Zealand DTC, and US brand awareness, plus the planning for UK market entry, all required different approaches. We ran them in parallel while training the internal team on paid media management and analytics so they could take ownership over time.
We also helped amplify key brand moments, including the NASA/SpaceX partnership that generated international media coverage, and the pistachio spread launch that dominated rising search terms in its category.
What Changed
Fix & Fogg’s Share of Search in Australia grew 22% over six months while competitors declined. Targeted product launches delivered 20x ROAS. Organic search for their Everything Butter product grew 400% year-on-year.
More importantly, the team shifted from relying on an external partner to run their campaigns to having the intelligence and capability to make strategic marketing decisions across four markets. That’s a fundamentally different position for a brand at their stage of growth.