Blank Space Strategy

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What services does Blank Space Strategy offer?

We provide strategic digital and marketing services, including intensive marketing labs (half-day and full-day workshops), marketing and digital strategy development, market research and analysis, marketing advisory, coaching and fractional leadership. Additionally, we work selectively as an outsourced digital strategy specialist for integrated brand and creative agencies.

What makes Blank Space Strategy's approach different from other agencies or consultants?

Over several years, we've developed a unique approach to working with clients that sits between external agency services and hiring a permanent full-time resource. Our services are designed to be flexible and can vary in the level of engagement or support from light-touch support and strategic advice, to a more embedded partnership acting as a virtual leader or specialist. We prefer to work behind the scenes in building a marketing operation that will not only perform but will be scalable as an owned asset to the business.

What kind of support does Blank Space Strategy provide for training and skills development?

We love to support our clients and their teams to build capabilities within the business. An effective marketing operation requires a well aligned and knowledgeable team and we aim to nurture skills and expertise through a number of initiatives including 1-to-1 calls with junior or intermediate staff, internal workshop facilitation on key topics, regular reviews of channel performance and tactical initiatives, coaching for platform certifications and building an internal knowledge base or record of learning.

How does Blank Space Strategy engage with startups?

Working with startups is a hugely rewarding job, despite its obvious limitations and challenges. We can scale our services accordingly to suit the growth-stage of a startup and explore cost-saving options, including benefits of the wider BSS network of partners across technology, data, UX and design. For example, we might focus more on supporting the professional development of an existing staffer to grow into a permanent marketing leadership role within a predefined period of time, reducing costly investments like hiring new talent or engaging agency services.

Can Blank Space Strategy help with additional services like website design and development, PR and Brand?

Yes, we sure can. Part of our unique approach to working with clients is the curated network of partners we have access to, expanding our delivery capabilities into areas like web design, frontend and backend development, brand strategy and creative design, user research and UX design.

A strategic marketing partner to founders, leaders and teams.

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