Built for brands that think differently about growth
Blank Space Strategy is an independent digital and growth consultancy working with mission-led brands across key sectors, including FMCG, B2B SaaS, Technology, Design & Commercial Services. We work behind the scenes closely with your team to achieve outcomes, embedding knowledge and skills as we go.
Explore how we workTrusted by ambitious brands
Our approach is a little different to what you’re accustomed to - we work in close partnership, sometimes embedded, with your team. Everything we do is designed to build capabilities from within your business, strengthening performance and creating the opportunity for scale. We might start with a project, move into deeper strategic work and then peel back to training and advisory for your team - every engagement is unique and fit for purpose.
We’re operators and builders at heart. Strategy is always paired with execution and ensuring your team has the means for effective delivery. We bring deep platform expertise across go-to-market, digital media, SEO/GEO, AI tooling, data, and measurement. This is backed up by strategic rigour and ensuring no task suffers from short-sightedness.
How We Work
We measure success by what happens after we leave. Everything we do is designed to build your marketing intelligence and leave your team stronger.
Find Clarity
Cut through complexity to identify what really matters for your next phase of growth. We bring the market intelligence, customer insight, and strategic frameworks that turn ambiguity into a clear path forward.
Market intelligence & analysis. Customer segmentation. Brand positioning. Competitive intelligence.
Build Capability
Grow your team's strategic muscle: the skills, systems, and judgement to make smart calls on their own. We use AI — particularly Claude — as a core part of how we build and deliver, and we help our clients do the same.
Go-to-market strategy. Digital strategy. Business planning. Marketing tech & AI tooling. SEO & search strategy.
Create Momentum
Turn strategy into action with processes that actually hold. We don't hand you a plan and disappear. We stay until the work is running without us (or you decide to keep us around).
Digital advertising. Media planning & buying. LinkedIn & B2B marketing. Content strategy. Measurement & reporting.
We work with brands navigating:
New market entry
International expansion, new channels, or adjacent categories where the playbook hasn't been written yet.
Growth plateaus
When what got you here won't get you there, and the marketing needs to evolve with the business.
Capability gaps
Building a marketing team that can think and act strategically, not just execute tasks.
Strategic clarity
When you need to step back, see the bigger picture, and make confident decisions about where to focus.
In Their Words
"From day one, Fraser and the team brought clarity, confidence, and a real sense of partnership within the complex digital landscape. Their model is refreshing, exactly what we needed to support our growth. We love that they're not your typical agency, they feel more like a strategic partner who's right there alongside you, helping you make smart decisions and keep things moving in the right direction."
"We were looking for someone to help develop and execute a strategy and over time coach our team to implement it ourselves. Fraser was the best part - he is really experienced, very knowledgeable, calm and a great person to collaborate with."
Latest News & Updates
Read More
From go-to-market to global platform: Factor joins Gentrack
Huge congratulations to Factor on their acquisition by Gentrack Group. We've been part of Factor's small marketing and growth team since the business first went to market, and it's a brilliant outcome for a Wellington-founded company.
Fix & Fogg lands in the UK
Fix & Fogg's dedicated UK site is now live, completing the brand's full UK launch alongside their listing at Whole Foods Market in London. A note from the BSS team on the work behind the launch.
OBERY brings its atelier model to Australia
OBERY is taking its atelier approach across the Tasman. The Auckland-based design studio is now operational in Australia, ahead of opening a dedicated trade space for architects and interior designers in Melbourne's Cremorne later this autumn.
Ready to Talk?
If any of this sounds like where you are, we should probably have a conversation. No pitch, no pressure. Just a straightforward chat about what you're working on and whether we can help.
Let's Talk