A new market, and no playbook for it.
For brands expanding internationally, into new channels, or into adjacent categories, where the ambition is decided but the path isn’t.
You've made the call: a new market, a new retail channel, a category next door to the one you own. The board's aligned, maybe the partnerships are forming. Now someone has to work out how you actually land there without spending heavily just to learn how the market works.
The trouble with new markets is that your hard-won playbook only half applies. The brand equity that does the heavy lifting at home doesn't travel automatically. The channels behave differently, the competitors are unfamiliar, and the data you'd normally lean on doesn't exist yet.
Most expansion budgets die in that gap, spent on activity before anyone mapped the demand. The Market Entry Sprint is built to come before that happens.
We know where we want to go. How do we land there without the expensive lessons?
Who this is for Founders, GMs, and category leaders with the ambition decided, the path unclear, and pressure to land cleanly the first time.
Our Process
The entry plan is built on demand evidence before any budget moves: some clients take it and run it themselves, others bring us in as a close partner through the build.
- 01
Read
Demand landscape and competitor mapping for the target market. Who's searching, where the gaps are that incumbents aren't covering, and what's actually driving category share.
- 02
Position
Positioning and messaging adapted to the new market: what travels and what doesn't. Channel architecture, entry sequence, and the partnerships that build awareness faster than budget alone.
- 03
Build
Campaign execution, localised digital infrastructure, and the measurement framework set up before spend. Early activity converts into learning, not just impressions.
Market Entry Sprint
A fixed-fee sprint, scoped to the market’s complexity, that maps the demand landscape before any expansion budget moves.
- Demand landscape and competitor mapping for the target market
- Channel architecture and positioning recommendation
- Phased entry plan with budget scenarios
- Measurement framework built before spend
A written entry plan your team could execute without us, or with us as a close partner, covering the market read, the channel sequence, the budget framing, and the measurement architecture behind it.
Every entry comes with the intelligence to navigate it: Share of Search tracking against your new local competitors, and category analysis that updates as the market moves, so gut calls become informed bets.
The reporting infrastructure stays with you. The market keeps moving after launch day, and so does your view of it.
From day one, Fraser and the team brought clarity, confidence, and a real sense of partnership within the complex digital landscape. Their model is refreshing, exactly what we needed to support our growth. We love that they're not your typical agency, they feel more like a strategic partner who's right there alongside you, helping you make smart decisions and keep things moving in the right direction.
Planning a move into a new market?
A 30-minute conversation about the market, the move, and what the evidence says before the budget does.
Book a 30-minute call