Fix & Fogg lands in the UK
Fix & Fogg's dedicated UK site is now live, completing the brand's full UK launch alongside their listing at Whole Foods Market in London. A note from the BSS team on the work behind the launch.
Fix & Fogg's dedicated UK site at fixandfogg.co.uk is now live, completing the brand's full launch into the UK alongside their existing presence on shelves at Whole Foods Market in London.
We've been working with Roman and the wider Fix & Fogg team across their NZ, Australian, US, and now UK markets. A good portion of our work over the past while has gone into the lead-up to this launch, and it's been satisfying to see it all land.
The UK site iteration itself was implemented by our web partner Limesharp, with Ross Cockton (Co-founder) running the build and connecting it through to Dundeis, Fix & Fogg's UK wholesale distributor.
There's plenty more to come for F&F in the UK over 2026, with new flavours launching and additional retail partnerships on the way. We're looking forward to supporting the next phase of their UK growth.
Big congratulations to Roman and the whole F&F team. The brand is one of New Zealand's genuine FMCG success stories, and a proper UK presence has been a long time coming (UK-based Kiwis rejoice!).
For more on the launch, read Fix & Fogg's own announcement, the Grocery Trader feature, and the StopPress coverage.
