From go-to-market to global platform: Factor joins Gentrack
Huge congratulations to Factor on their acquisition by Gentrack Group. We've been part of Factor's small marketing and growth team since the business first went to market, and it's a brilliant outcome for a Wellington-founded company.
We're really proud to share that BSS client, Factor, has been acquired by Gentrack Group (NZX/ASX: GTK). The acquisition was announced this week and sees Factor's AI-powered energy pricing intelligence become part of the g2 platform, alongside Gentrack's existing tools serving more than 60 energy and water utilities globally.
Fraser has been part of Factor's small marketing and growth team since the business first went to market, working across positioning, go-to-market, digital and SEO/GEO. It's been a genuine privilege to play a small part in the journey, from those early days through to live deployments in Australia and the UK, and now into a global utilities platform.
Huge congratulations to Jessica, Simon, and the entire Factor team. What they've built solves a real problem the energy industry has carried for decades, and this is a brilliant outcome for a Wellington-founded company.
