Almighty: Clean, Conscious Beverage Brand

Almighty is a clean and conscious beverage brand operating across New Zealand and Australia. BSS joined Almighty in June 2022 to establish a digital strategy with the aim of meeting an ambitious online revenue target and support the launch of its new caffeinated sparkling water range, Almighty Active. Additionally, BSS was engaged to support the training and skills development of a junior marketing staffer.

We delivered a comprehensive digital strategy, a first for Almighty, including market research and opportunities analysis, a breakdown of channel plays, and a MarTech review and recommendation with a focus on addressing data loss in light of recent changes to browser and platform privacy.

Key initial results included:

• Planning and implementation of a paid search layer which achieved over 960% ROAS after six months of testing and validation
• Integration of a data retention platform which recovered 36% of users (restoring the integrity of user data and increased accuracy of returning user numbers) and restoring over 7K Meta conversion events (increasing attributed revenue and ROAS)
• Increasing visibility and testing conversion ad creative for Almighty's subscription offering, leading to a 48% increase in recurring revenue and incremental growth of subscription customers month-on-month
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Planning and implementation of a paid search layer which achieved over 960% ROAS after six months of testing and validation.

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