Your strategic marketing co-pilot

Transform your marketing and digital challenges into strategic growth solutions with Blank Space Strategy.

Since 2021 we've been helping scaling brands to embed a strategic marketing approach that delivers clarity when it comes to growth.

We work hands-on as an advisor, coach and partner, building confidence from the inside out.

Led by Insights

A strong belief in building brands for the long-term, embedding insights and strategy at the core of the marketing operation. We provide the tools and capabilities to identify growth opportunities and better understand your competitive landscape.

Not an Agency

An emphasis on integration and collaboration over external support and hands-off delivery. Our aim is to enable your team with the tools and expertise to own and deliver growth on your terms into the future.

Global + Network

Proudly NZ-based, we support both local, export and international teams and ventures find their next opportunity. Outside of our core team, we work with a select network of partners to support our clients with the right skills, at the right time.

I created BSS from a deep desire to enable teams with the knowledge

to bring a strategic focus to their marketing, integrating it with the wider business strategy for effective and sustainable growth ."

Fraser Reeves, Founder & Managing Director

How we can help you.

Strategic Marketing Labs

Intensive workshops that turn marketing challenges into actionable plans. Leave with clear priorities, metrics, and a documented roadmap for success in just one focused day.

Marketing & Digital Strategy

Transform business goals into actionable marketing strategies. We help ambitious teams create clear roadmaps for launching products, entering markets, and building competitive advantage.

Advisory & Coaching

Expert guidance for founders and marketing teams seeking to optimize their marketing impact. We help build, execute and measure marketing strategies that drive sustainable business growth.

Ready to explore how we can work together?
Tell us about your marketing challenges.

Some of the brands we've partnered with...

Almighty Drinks logoArcanum AI logoMobi logoOnside logoFix & Fogg logoFix & Fogg logo

Contact BSS for a Free Growth Session or to learn more about how we work.

Keep up with our latest thoughts on digital trends, marketing ops and more.

Mar 4, 2025

The Strategic Divide: What We Learned from Analysing Client & Prospect Conversations

In today's marketing landscape, businesses have unprecedented access to powerful tools and AI capabilities once exclusive to specialised agencies. Our analysis of client and prospect conversations reveals a fascinating trend: while execution is more accessible than ever before, there's a widening gap in strategic direction. Read the full article.

Dec 19, 2024

The Benefits of Hiring a Virtual Head of Digital

Exploring the benefits and common misconceptions of hiring a Virtual Head of Digital, and how it can save your business a lot of money.