Blank Space is an independent consultancy for growth-stage CPG, FMCG, and food and beverage brands. We bring deep expertise across market analysis, brand strategy, growth marketing, and AI-enabled operations, embedded with your team to build capability that compounds over time.
Brand positioning, category and competitive intelligence, go-to-market for new markets and channels. Built with the team that has to execute it.
Senior growth and media expertise, applied to your strategy. Paid search, social and content run as one connected programme with the measurement architecture to keep it honest. No media-spend percentages.
Custom analytics, internal tooling and AI workflows built into your marketing operations. Your team runs more of the work itself over time.
Most CPG marketing agencies run parallel to your business. They get a brief, deliver work against it, and report on it once a month. That model has its place, but it doesn't build internal capability and it doesn't move at the pace a scaling CPG brand needs.
Our model is closer to a senior in-house marketer who happens to bring an external network and AI-enabled tooling. We work alongside your team, see the numbers honestly, and build the capabilities that stay with your business after we step out.
From day one, Fraser and the team brought clarity, confidence, and a real sense of partnership within the complex digital landscape. Their model is refreshing, exactly what we needed to support our growth. We love that they're not your typical agency, they feel more like a strategic partner who's right there alongside you, helping you make smart decisions and keep things moving in the right direction.
We were looking for someone to help develop and execute a strategy and over time coach our team to implement it ourselves. Fraser was the best part - he is really experienced, very knowledgeable, calm and a great person to collaborate with.
Our approach is a little different. We work in close partnership with your team, sometimes embedded, building capabilities from within your business. Every engagement is unique and fit-for-purpose.
We listen first. Combined with market analysis, competitive intelligence and a current-state audit, this gives us the evidence to sketch a clear path forward: quick wins, strategic shifts, and operational lifts.
Brand positioning, go-to-market, channel architecture. Strategy in action, built and executed with the team that owns the outcome. Tuned to the moment your business is in: new market entry, product launch, repositioning, or first-time strategic build.
Hands-on as operators alongside your team. We run the work while mentoring and upskilling in parallel. AI-enabled operations: workflows, integrations, internal reporting and tooling, all designed to streamline for scale.
We achieve what we set out to do, then decide together what comes next. We carry on, pass you to a trusted partner for the next growth phase, or strip back to advisory with monthly or quarterly check-ins and strategic reviews.
No pitch deck. Just a 30-minute discussion about your growth.
Prefer email? fraser@blankspacestrategy.co.nz
